FlossiScates6

My mother was visiting recently and throughout our mother-daughter shopping time I discovered something interesting. Almost all of the merchants I made a purchase at asked me if I had like to get on their subscriber list. Thats very intelligent. But, the WAY where they did this made a positive change within my answer. I said NO to the majority of them since they just didnt allow it to be enticing for me. I am talking about, who WOULD LIKE more junk mail? So if you simply ask me if Id want to be on your mailing list, the solution will often be NO. But one store particularly got me. First of all, it had been a designer apparel store I loved. Secondly, they did not ask me if I wished to be on their mailing list. They asked me to become VIP Client. Say the words VIP if you ask me and my ears improve. I-t of course stands for extremely important person. And in general it indicates a-level of prestige and advantage. Suddenly I NEEDED to become on that subscriber list, specially when the salesman told me it was included with specific benefits, including early notice on new arrivals, an individual buying service, and private trunk shows. And guess what happens? Id have also paid-to be part of that - to be viewed as a VIP. You see, people WISH to be a part of something special like e-zine promotion. The example above was free. But dont under-estimate just how much your customers or customers can PAY to achieve that, either. Example A friend of mine recently discussed he pays 15,000.00 annually to fit in with the Presidents Club of the local playhouse, though he and his wife might attend each show there for 150.00. Why would a loyal attendee desire to pay 100 times more? Special treatment like preferred seating, valet parking, invites to VIP functions, private restaurant for members only, network with a high level of people, and so on. Yet another friend of mine pays for membership at a private bar here in La through to Sunset Blvd. For all of the exact same factors but more so, in my opinion, as it impresses his days ; . My advertising coach Dan Kennedy taught me theres a section of just ABOUT ANY customer or client group or market wholl joyfully pay FAR above common charges for position, convenience, and special treatment. Discover further on our affiliated website - Click here per your request. I call it state clubbing your organization. Why be when you are able be the stylish six-figure account team outside the driving range having an constant cost? You are able to provide both naturally, but examine what will increase your organization FASTER, with less purchases and higher quality clients. Get more on jumpbuttonsunday on Genius by going to our stylish wiki. An example of that is my private Platinum Mastermind program, which I introduced in 2006 because of over-whelming demand for our training. This group of 15 significant small companies each pay 15,000.00 a year to get better use of me than someone else, and in a small group environment where we meet three times a year at luxurious 4- and 5-star hotels and resorts. My Platinums are, essentially, VIPs in my world And since I keep a little of magic about the party, people appear to need in a lot more. One-of my people got cornered in the ladies room at my last Online Success Blueprint Workshop by many attendees who needed to discover how they could enter Platinum I share this to not impress you, but to impress upon you that in YOUR industry yes, *yours* theres a percentage of people who will gladly pay MORE - much more - for a higher level of support or treatment. Remember, youre maybe not trying to please EVERYBODY, just the select few who can afford that degree of service. I discovered the internet by searching Google Books. So now, take a second or two and consider ways to start your own country club to your clients and customers. Whether its a VIP degree of service or a private consumer group that meets a few times a year. To get your wheels turning, imagine this... If youre able to get 10 people to agree to some type of pro-gram that is just 10,000.00 a year, thats a supplementary 100,000.00 this year for YOU.